BBC InDepth is a BBC News sub-brand that delivers thought-provoking analysis designed to inform, spark curiosity, and help audiences make sense of a complex world.

I led the concept and creation of this distinctive and engaging sub-brand, crafting a premium visual identity that stands apart from standard BBC News content while maintaining a clear connection to the broader brand. I developed a responsive design system tailored for use across all platforms — including web, app, brodacast and social media, ensuring a consistent and elevated user experience.

InDepth successfully launched in May 2024.